What a wonderful sight you would have see in Nelson Yesterday. Children and Adults dressed in purple for the day to celebrate children worldwide and to encourage them to help other children in need.

This year focus was to raise fundsĀ  for the children in Haiti and Christchurch.

The wonderful idea of Purple Cake Day came from a former UN worker and local woman Emily Sanson-Rejouis who had tragically lost her husband and two of their young children in the Haiti earthquakes. Miraculously their youngest child survived.

It was Emily’s two youngest who had inspired her to come up with the idea of Purple Cake Day. Emily is keen to see Purple Cake Day celebrated internationally but thought it was appropriate that it had begun in Nelson.

Schools, community groups, businesses and supporters all got behind the Purple Cake Day celebrations.

Mrs Sanson-Rejouis said

Regardless of how much money was raised, the project had already been a success because it had heightened awareness for their cause. More than 330 schools, community organisations and people had downloaded the Purple Cake Day resource with more than 40 of these being from the Nelson area.

If you were near Founders Park yesterday, you might have seen Nanny Nelson joining in an outdoor session of purple yoga, whilst wearing purple and eating purple cupcakes!

What did you get up to for Purple Cake Day?


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